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Rad and Mateen had known each other since they were 14.They later attended USC together and entered the Internet entrepreneurship field.The Boost feature lets the user have the top profile in the area for thirty minutes.Users receive up to ten times the amount of profile views while boosting. If users do not have Tinder Plus or want more Boosts, they can be purchased in the app.The app notifies the user if they have been Super Liked with a blue border that surrounds the profile of the person who Super Liked them.
As of late 2014, an estimated 50 million people use the app every month with an average of 12 million matches per day.Users also have the option to have this displayed on their profile or not.This feature was released for the US, UK, and Canada.a members-only service, offering their most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls.In November 2016, Tinder introduced more options for users to select their gender.In the app's settings, users have the option to type a word that suits their gender identity.
Analysts also estimated that Tinder had about half a million paid users within its userbase that consisted mostly of free users.